Solution	When To Use	Features	Benefit
Customer Needs Analysis	Before Development Begins	Using online surveys and one-on-one interviews, we survey a representative sample of your customers. We assess their goals, attitudes, needs, expectations, values, and concerns as they relate to doing business with your company online.	Critical for developers and designers to build sites that meet customer needs and support what customers are trying to accomplish.
Customer Experience Paths	Inform Early-Stage Design	We create “user profiles” --detailed snapshots of archetypical users representing your key audience segments. Then, we map these customers’ “experience paths” -- the sequence of steps they travel when interacting with your site.	Guides developers and designers in aligning features and content to reflect how customers will actually use the site.
Testing Early-Stage Design	Validate Early-Stage Designs	We evaluate wireframes, paper and html prototypes to determine how well navigation, process flow, and layout address customer and business goals. Our findings help developers refine the site, typically before adding design elements and functionality.	Making adjustments early on costs far less than fixing these problems later in development when they can be 10-50 times more expensive to address.
Competitive Analysis	See How You Compare	We recruit a representative sample of your customers to perform equivalent tasks on your site and competitive sites. We determine how their experience influences their preference for using your site versus a competitor’s.	Better organize processes and content. Distinguish your site from the competition. Capture more business.

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