Other Services

MarketFace usability analysts conduct an expert review of your user interface comparing it with list of common usability issues such as consistency of navigation, visual design and clarity of instructions, for example. Our reviews are also conducted in the context of specific business goals.

We observe customers while they perform key tasks with your website or other interactive technologies and determine where problems are occurring and how to fix them. This testing focuses primarily on the usability of early-stage designs such as wireframes and html prototypes, and later-stage designs with partial or full functionality.

MarketFace measures how well your website matches the way your customers name and categorize information, then identifies ways to make it easier for them to find what they need.

Using information gathered from your customers we develop comprehensive profiles that represent their attitudes, needs and behaviors. Personas give your customer data a human face and provide valuable context for design and communication decisions.

A comprehensive analysis that determines how effectively your content supports business goals and user needs, evaluating for clarity, readability and relevance.

Our user experience experts assess and document your customers’ needs, goals, preferences, attitudes and expectations when using your interactive technologies. Provides an often-missing but valuable dimension to business requirements.

Comparing the experience at your site along with your key competitors is what your customers do every day. We quantify those experiences, outline the implications for your business, and provide specific recommendations for improvement.

Reduced costs

"MarketFace helped us create a tool that made it easier for our international distributors and sales reps to access our reference and technical information for the products we sell. By helping us design a more intuitive and easier-to-use application, we have significantly reduced the volume of phone calls to our technical support people and have enabled our channel partners to service their customers more efficiently. MarketFace's commitment to getting this done right, went above and beyond just doing a good job."

Rockford Fosgate
Manager of Customer Care

We can help your company reduce costs and better serve your customers. Write to us at info@marketface.com or call 480.314.1107.