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Our company is comprised of recognized experts in usability testing and analysis, business consulting, interface design, market research, and user psychology.
Michael Roberts
Roberts has more than 20 years of experience helping dozens of companies improve the effectiveness of their electronic and print-based media. A former Partner at USWeb/CKS (later, marchFIRST), a leading Internet professional services firm, he led teams in e-commerce, web development, business analysis and brand strategy to develop online strategies and launch web initiatives for Honeywell, Lightspan, Eclipse Aviation, Heidrick & Struggles, Station Casinos and others. Prior, he served as Strategic Segments Director for Dataware Technologies, spearheading the company’s effort to convert print media properties to electronic formats for companies such as National Geographic, Ziff-Davis, and Disney. Before moving to interactive media, Roberts spent 10 years in print media at companies including Advertising Age and VARBusiness, where his clients included Time Warner Publishing, TV Guide, and IBM.
Mike Fisher
Fisher has deep experience in all forms of usability testing and Internet development. He created an advanced usability testing lab and methodology for USWeb/CKS (later marchFIRST), a leading Internet professional services firm. Customers included Toys ‘R’ Us, JC Penney, and National Airlines. Prior, Fisher founded EmeraldNet, Inc., an Internet development company serving the entertainment industry. Clients included Atlantic Records, BMG Entertainment, RCA Records, National Geographic Society, and Netscape.
Valeri Venda
Venda is an expert in human factors and usability. His work has made technology easier for people to use at a number of leading companies, including AT&T, IBM, IDS-American Express, Target, and Honda. With doctorates in IT, engineering and cognitive psychology, Venda has worked with major research centers at Harvard, Stanford, and Universities of Paris and Tokyo. Venda also has presented papers and keynotes at over 20 congresses in 16 countries, and has received international awards for his work in human factors, cognitive and engineering psychology.
Paula Harries
Harries has extensive experience providing business and market intelligence. For more than 17 years, she has conducted qualitative and quantitative market research to help companies define their goals, identify and profile high potential market segments, understand customer requirements, and articulate and measure value propositions to customers. Harries has directed market research and competitive analysis functions for companies including Cisco Systems and Prime Computer, and has provided market research services for companies including IBM and Hewlett-Packard.