• Uncovers issues that real customers experience when they interact with the site's usability, content, design, and functionality.
  
  
• Measures and documents site strengths and weaknesses in achieving business objectives.
  
  
• Develops a corresponding list of powerful solutions, many of which can be implemented immediately.

There are five key features of the MarketFace User Experience Study.

Feature		Description
1.	Interface Expert Review (Heuristic Analysis)	We review all aspects of your website's user interface and compare it against recognized usability principles. Then we evaluate the findings in the context of your specific business goals and desired user outcomes.
2.	Real User Testing	We recruit a representative sample of your customers and observe and document how each one performs real tasks on your site. We also interview customers to understand why they are doing what they are doing, and how they think and feel about it.
3.	Customer Satisfaction Gap Analysis	We perform a gap analysis study to quantify customers’ expectations of your site versus their actual experience. We also quantify customer perceptions of your site versus other sites they use.
4.	Recommended Solutions	We provide a comprehensive view of the issues challenging the site and their solutions. Solutions are presented in the context of the scope and severity of the problem and its impact on business and customer objectives.
5.	Written Report	We present all the findings and recommendations from our studies in a format that is highly usable by management, marketers, developers, and other interested parties. Key to the report is the easy-to-follow MarketFace Roadmap that prioritizes the issues for implementing solutions.

Discover why the MarketFace User Experience Study works.